Wall Street Journal: Just How Much Do We Want To Share On Social Networks

Vauhini Vara of the Wall Street Journal asks: Just How Much Do We Want To Share On Social Networks ?

http://online.wsj.com/article/SB119621309736406034.html

Facebook users share for a reason. We want others to know what we’re up to. We trade privacy for increased connectedness. But we want to do it on our own terms. This isn’t about the information Beacon collects, but how it collects it — peeking in on us, then asking to report to our friends what it saw.

Beacon asks Facebook users to make ever more-invasive trades for the sake of an ever more-superficial sense of closeness. It may or may not be worth it, but keep in mind: One definition for “beacon” is warning signal.